Everything you need to know about waterless beauty

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1

Susteau Moondust Hair Wash

It took founder Kailey Bradt two years and over 50 formulas to develop the first powder-to-lather shampoo. Now, her Susteau brand has landed in the UK, so we can all get our hands on its Moondust Hair Wash and Conditioner. All you need are wet hands and wet hair for the formula to start frothing, and as one bottle of powder equals four bottles of liquid shampoo, you know it's a sustainable choice. 

2

SBTRCT Rejuvenating Night Balm

100 per cent waterless brand SBTRCT started off with a solid cleanser, but has since expanded with a solid moisturiser, make-up remover and most recently a world-first solid retinoid in its Rejuvenating Night Balm. Hand-made and placed in compostable packaging, no eco shortcuts have been made.

3

Ethique Curliosity Solid Conditioner & Co-Wash

One of the original waterless brands, New Zealand-based Ethique burst onto the scene with its solid shampoo bar in 2012, but it’s only in the past few years their expertise and environmental acumen has been recognised. 

Every bar wrapped in biodegradable cardboard, and the line includes everything from body butters to solid deodorants. The latest innovation is the brand's first solid shampoo specifically for Afro and curly hair.

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4

Vapour Beauty Blush Powder

Vapour Beauty's lip and cheek products are completely void of water. What's more, every time someone purchases its bronzing powder, the brand donates $1 to protect freshwater rivers and streams in New Mexico, via the Amigos Bravos charity that restores water and holds polluters accountable.

5

Ayuna Spirulite Multiactive Solid Mask

With the tagline ‘less is beauty’, Ayuna offers a complete line of beauty essentials, including solid face masks, cleansing soaps and creams. Using fruit waters upcycled from the food industry, it combines sustainable practices with green technology to create state-of-the-art skincare.

6

Axiology The Balmies Lip Cheek and Eye Balm Trio

Another indie brand with big ideas, all of Axiology’s make-up offerings are waterless, and these multi-use colour crayons are zero waste too. 

The brand leaves out water and juice like aloe, instead calling on elderberry extract and organic neem oil to act as preservatives. 

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7

True Skincare Radiance Renewal Vitamin C Serum

True Skincare founder Emma Thornton turned her hand to producing serums so consumers didn’t have to give up their favourite ingredients, like vitamin C and hyaluronic acid, just because they were giving up water.

The formulas are certified organic, and don't include floral waters or hydrosols. 

8

Pinch of Colour Matte Velvet Waterless Lip Colour

Now 70% Off

A frontrunner in water offsetting initiatives, Pinch of Colour uses its net proceeds to give back to communities around the world in need of clean drinking water, hygiene and sanitation. 

As if that wasn’t enough, its waterless make-up has great colour pay-off and luxurious consistencies. The range includes matte velvet lip colours, waterless lip oils, highlighters and cream foundation sticks.

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